PANASONIC CORPORATE FILM

This film "100th year of the Baton Pass" is a corporate industrial film produced by Matsushita Electric Industrial Co., Ltd. (Panasonic) in commemoration of the Atlanta Centennial Olympics to be held this summer.
The film among one of many Panasonic's "Olympic" Advertising Campaigns, introduces the "100 year history of the Olympic Games" in conjunction with the International Olympic Committee Museum, sited at their home Lausanne, Switzerland. Here Panasonic's Digital D-3 System had been equipped to preserve and preview the historical archives (film footage) for visitors at the Museum.
All of the historical data, collections and Olympic archival footage are preserved at the Museum. Anyone who may visit the Museum may see any footage through a special television monitor system in which the COMPUTERIZED D-3 ROBOT (in the back) will select the requested footage for your viewing.
The production crew was subdivided into two units. 1st unit in charge of the live action filming at the Museum and the 2nd unit to select and pull the Olympic footage necessary for this 25 minute film from an enormous film library.


OLIMPIC MARK
LEPARK FRONT
DIRECTOR TELECINE-HEAD
ROBOT ARM TELECINE


EQUIPMENTS

The Panasonic Digital D-3 Video Camera, was provided John Lay Electronics Ltd. (an authorized distributor of Panasonic Europe) for the live action shoot.
Other necessary equipments such as camera accessories, lighting and grip equipment were rented from MEGARENT, a FILM EQUIPMENT RENTAL HOUSE located in Zurich.

MEGARENT

I found Megarent, located 5 hours away from Lausanne in the town of Zurich to be one of the reliable and largest FILM EQUIPMENT RENTAL HOUSES in Switzerland.
Their camera department has a good selection of Arriflex and Moviecam Cameras and lenses.
The grip & lighting department provides a range of HMI lights, generators, grip equipment, trucks, cranes and dollies and even further rain/snow/wind makers.

D-3 W/SEIGO

Although this film consisted of a large volume of archival film footage from the past Olympic Games, on the contrary I was specifically requested to shoot with Panasonic's Digital D-3 Video Camera for many (usual) reasons.
However I needed to match the live action portion with the archival film footage which meant that I had to achieve a "FILM LOOK" shooting with this video camera.
With a combination of turning off the detail switch in the video camera which then softened the edges of picture and HMI bounce lighting with amber filteration; I was successfully able to achieve a FILM LOOK to match with the other archival film footage.
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DIRECTOR AND ME
KASE/SAKAMOTO


CREDIT LIST

ADVERTISING AGENCYDENTSU INCORPORATED
PRODUCTION HOUSEDENTSU PROX INC.
PRODUCERHiroshi NIWA
DIRECTOR
Yasushi KASE
DIRECTOR OF PHOTOGRAPHYSEIGO SAKAMOTO
LINE PRODUCERGiles JOHNSON
ASSISTANT DIRECTORHiroshi FURUKAWA
PRODUCTION COORDINATORMiki KATO
ASSISTANT CAMERAErwin ENGEL


@@ SPECIAL THANKS
This film was awarded the Gold Award at the 1995 Dentsu Advertising Agency in its PR Film Category.
It is always a pleasure to receive a prize for the production work done but to alway realize that it is a result of all the hard work of all the people involved in the production.
My special thanks to the Mr. Kase/Director, Mr. Niwa/Producer and especially Mr. Giles Johnson, who provided me with valuable equipment information in Switzerland to make things work for me.
Last but not the least......an unimaginable time and hard work had been put in by Mr. Furukawa/Assistant Director who was in charge of the selection of the Olympic Archival Footage. I think you did a wonderful job to make the film work!!!!
My sincere thanks to all!!!

Please note: All of the above images are presented here for non profit demonstration purpose only and are copyrighted. Please do not distribute or copy.

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